Lone Wolf brand resources
Here you will find our brand guidelines and downloads to help you get started with the Lone Wolf brand.
Brand identity guide
The Branding Standards have been created to help you understand the Lone Wolf brand. They provide the foundation for consistency across all media including, web, promotions, and advertising. They also clearly outline how to properly use our various brand elements, and what to avoid.
Logo assets
Primary logo
Our logo is the most important expression of the Lone Wolf brand. The logo is the core of our visual identity. It directly represents our brand and should be treated with the greatest care.
Secondary logo
The secondary logo is a stacked version of our primary logo. It may be used in place of the primary logo, when the primary logo cannot be effectively displayed.
Brand marks
The Monogram
The Lone Wolf monogram is meant to be used to support the brand where the primary logo is not being used. It can be used in place of the logo in smaller applications.
The Wolf
The Wolf brandmark is used to enhance our brand identity. It should rarely be used alone without our primary logo being somewhere on the page.
Color palette
Primary color
Our primary brand color is Dark Green. This should be considered the go-to choice for representing the brand.
Dark Green
RGB 35 / 61 /45
HEX #233D2D
Secondary colors
Green, Light Green, Mint Green, and White Green make up our secondary colors. These supporting tones add dimension and depth to the visual identity.
Green
RGB 35 / 104 / 71
HEX #236847
Light Green
RGB 72 / 133 / 99
HEX #488563
Mint Green
RGB 183 / 219 / 182
HEX #B7DBB6
White Green
RGB 229 / 237 / 231
HEX #E5EDE7
Accent colors
Our accent colors, Orange, Light Orange, and White Orange, are special hues reserved for instances where a pop of color is needed for contrast or as a highlight.
Orange
RGB 241 / 84 / 35
HEX #F15423
Accesible alternative
RGB 210 / 66 / 26
HEX #D2421A
Light Orange
RGB 248 / 186 / 167
HEX #F8BAA7
White Orange
RGB 253 / 237 / 233
HEX #FDEDE9
Have a Brand Question?
Please contact branding@lwolf.com for any branding related questions or concerns.
