Brand identity guide
The Branding Standards have been created to help you understand the Lone Wolf brand. They provide the foundation for consistency across all media including, web, promotions, and advertising. They also clearly outline how to properly use our various brand elements, and what to avoid.
Logo Assets
COLOR STACKED
BLACK STACKED
WHITE STACKED
COLOUR HORIZONTAL
BLACK HORIZONTAL
WHITE HORIZONTALLone Wolf Brand Colors
Primary LONE WOLF RED
#9A262C
RGB 154.38.44
CMYK 29.96.86.23
PMS 7622C
Primary BLACK
#231F20
RGB 35.31.32
CMYK 0.0.0.100
Secondary YELLOW
#FAA61A
RGB 250.166.26
CMYK 0.40.100.0
Secondary DARK BLUE
#3E4457
RGB 62.68.87
CMYK 78.69.45.33
Secondary LIGHT BLUE
#BABEC7
RGB 186.190.199
CMYK 27.20.15.0
Secondary GREY
#4D4D4F
RGB 77.77.79
CMYK 0.0.0.85
Logo Dimensions
PROPORTIONS
If need be, scale the logo proportionately, as to retain it’s ratio of 1:0.82. The preferred size is 1.55” x 1.28”, or larger. For the horizontal version the ratio is 1:0.25. The preferred size is 2” x .5”, or larger.
1.55"
1.28"
2"
0.5"
CLEAR SPACE
The minimum amount of clear space on all four sides of this logo is 1/4 the height of the logo.
1/4
1/4
1/4
1/4
1/4
1/4
1/4
1/4
COLOR STACKED
BLACK STACKED
WHITE STACKED
COLOUR HORIZONTAL
BLACK HORIZONTAL
WHITE HORIZONTALTransactions (zipForm Edition)
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COLOR STACKED
BLACK STACKED
WHITE STACKED
COLOUR HORIZONTAL
BLACK HORIZONTAL
WHITE HORIZONTALAuthentisign
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COLOR HORIZONTAL
BLACK HORIZONTAL
WHITE HORIZONTALCloud CMA and Cloud Agent Suite
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COLOR HORIZONTAL
BLACK HORIZONTAL
WHITE HORIZONTAL
BLUE HORIZONTALThe Lone Wolf family of brands
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LionDesk Logos and Icons
PropertyBase
Boost
Boost
PropertyBase
HomeSpotter
Cloud CMA Live
BoostHave a Brand Question?
Please contact branding@lwolf.com for any branding related questions or concerns.
