After 35 years of serving the real estate industry, we're excited to reveal our brand evolution. But this isn't just a new look - it's a reflection of our deepened commitment to creating technology that truly serves the people behind real estate.
Why change now?
Sometimes the most meaningful transformations come from looking at familiar things in a new light. As the longest-standing technology company in real estate, we've always focused on innovation. But today's real estate professionals need more than just powerful technology - they need solutions that amplify their vision rather than complicate it.
The New Look of Lone Wolf
Working with the innovative team at 1000 Watt, we crafted a visual identity that speaks to both stability and progress. Our new palette evokes a sense of calm and trustworthiness, while touches of vibrant orange bring energy and dynamism to every design element. Each visual choice was intentional, designed to reflect both our established presence and our forward-thinking approach.
More Than a New Look
This transformation goes beyond aesthetics. It represents our renewed focus on creating technology that enhances rather than complicates the real estate journey. We're clearing away the clutter so real estate professionals can focus on what matters most – turning possibilities into progress for their clients.
What's Next
As we roll out our new brand across all platforms and communications, our commitment remains unchanged: to develop solutions that address the real challenges faced by agents, brokers, MLSs, and associations in their daily work.
We're excited to enter this new chapter alongside the real estate professionals we serve, continuing to build technology that puts people first.
Download the new brand guidelines and logo's here.
Learn more about the new Lone Wolf and explore our solutions.
