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Congratulations! Taking the leap to start your own real estate brokerage is an exciting and rewarding journey. But as you step into this new role, you might be wondering—what’s next? Building a successful brokerage requires strategic planning, the right tools, and a clear vision.
As overwhelming as it may seem, if you have an attainable plan and goals laid out—you'll launch and sustain a thriving real estate brokerage in no time, one step at a time.
Get ready to disrupt the industry with these five first steps and explore more in our free eBook for new brokerages!
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Announce your business
Start spreading the word. Update your social media, website, LinkedIn, and other professional networks to let everyone know you’ve launched your brokerage. A strong online presence will help you attract both clients and agents, starting with those you’re most closely connected with.
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Define your niche & value
What kind of brokerage do you want to be? Will you focus on luxury real estate, first-time homebuyers, rural countryside retreats, commercial properties, or a specific local market? Establishing a niche helps differentiate your business and attract the right agents and clients to your brokerage.
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Identify & hire the right-fit agents
Your agents are the backbone of your brokerage. Look for professionals who align with your values, understand your market, and are eager to grow. Consider their experience, work ethic, and ability to fit into your company culture.
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Invest in the right tech & tools
Technology is your partner, as it helps you simplify your operations and enhance efficiency. Start with a strong CRM, transaction management software, and marketing automation tools. As your brokerage grows, you can invest in more advanced systems to support your team.
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Market your brokerage
Create a marketing strategy that includes social media, email campaigns, networking events, and local advertising. Building brand awareness and trust within your community will be key to long-term success.
Ready to hit the ground running?
Get all the tips, tools, and strategies you need in your first 90 days with our new free eBook for new brokerages—Broker blueprint: How to succeed as a newly licensed leader in real estate.